PPC Advertising – A Short-term Commitment

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A good rule of thumb is to use PPC advertising when you have a sale that will be in effect for a limited time or if you have a very specific industry issue that has immediate importance.

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List Building vs. Search Engine Optimization

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It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. However – – –

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Pinterest for Business – The Truth about using Pinterest for your Business

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New companies may welcome the idea of social networking sites as marketing agents, but older companies that rely on traditional forms of advertising and marketing will find it hard to go over to the digital side. The fact is, these business owners will not really get the full concept of marketing their products and building their brand online.

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